It looks like AT&T(s t) unseating Verizon(s vz)(s vod) in J.D. Power’s customer service rankings earlier this month wasn’t a mere fluke. On Thursday, J.D. Power announced AT&T has taken the top spot in its consumer purchase experience poll, replacing its long-time occupant Sprint(s s).
That means, according to J.D. Power’s well-respected and often-cited study, AT&T is scoring highest among consumers in both the experience of buying a phone and mobile service and in customer service long after the initial sale. The study polled 8,693 U.S. mobile customers and tracks everything from online and in-store buying to plan and device pricing and the appeal of its promotional offers.
There were some mitigating factors in the first six months of the year – the period of J.D. Power’s study. Namely Sprint shut down its Nextel iDEN network, forcing millions of subscribers to sign up for new service and devices…
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