AT&T is on a roll, scoring highest in J.D. Power’s purchase rankings


It looks like AT&T(s t) unseating Verizon(s vz)(s vod) in J.D. Power’s customer service rankings earlier this month wasn’t a mere fluke. On Thursday, J.D. Power announced AT&T has taken the top spot in its consumer purchase experience poll, replacing its long-time occupant Sprint(s s).

That means, according to J.D. Power’s well-respected and often-cited study, AT&T is scoring highest among consumers in both the experience of buying a phone and mobile service and in customer service long after the initial sale. The study polled 8,693 U.S. mobile customers and tracks everything from online and in-store buying to plan and device pricing and the appeal of its promotional offers.

JD Power Purchase rankings 1H 2013

There were some mitigating factors in the first six months of the year – the period of J.D. Power’s study. Namely Sprint shut down its Nextel iDEN network, forcing millions of subscribers to sign up for new service and devices…

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